BSc Single Honours Business and Marketing with sandwich year(full-time)
Undergraduate
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Discover how marketing insight and business strategy combine to drive innovation, engagement and growth across industries. The BSc (Hons) Business and Marketing at Birmingham Newman University is a full-time undergraduate degree designed for students who want to understand how organisations operate and how marketing influences decision-making, brand identity and customer relationships. Whether your ambition lies in brand management, consultancy, communications or entrepreneurship, this course offers a balanced and applied route into a dynamic and fast-changing sector.
Sandwich Year
Our BSc (Hons) Business and Marketing with sandwich year programme merges core business principles with cutting-edge marketing strategies to prepare you for a career at the forefront of industry trends. You’ll develop skills in market research, consumer behavior, digital marketing, and consultancy, ensuring you have the knowledge to create impactful marketing campaigns. Real-world experience is embedded into the course through live projects and the opportunity for industry placements, helping you apply theoretical concepts in a practical context. With input from marketing professionals and guest speakers, you’ll gain industry insights that will set you apart in the competitive marketing field. Whether you aim to work in-house for a leading brand or manage marketing for a startup, this degree will equip you with the creativity and business acumen you need to succeed.
Why study this course?
Studying the BSc (Hons) Business and Marketing at Birmingham Newman University offers a professionally relevant and future-focused route into the world of business. Whether you are starting out or building on existing experience, the course supports your development as a creative, analytical and ethical marketing professional. With a strong emphasis on applied learning, personal growth and strategic thinking, you will graduate ready to contribute meaningfully in a wide range of business and marketing roles.
Explore the Interplay Between Business and Marketing
Marketing is at the heart of business success, and this course helps you understand how the two work together. You will study strategic management, finance, entrepreneurship, branding, digital marketing and consumer psychology. These subjects are explored through practical projects, employer-led activities and a dedicated work-related learning module. You will also engage with live briefs and real business scenarios, gaining insight into current industry practice and building the skills needed to develop campaigns, solve problems and make informed decisions.
Supportive and Professional Learning
At Birmingham Newman University, you will be part of a welcoming and inclusive learning community that supports your growth. Teaching is delivered by experienced staff who bring industry knowledge into the classroom and offer personalised academic guidance throughout your studies. With small class sizes, regular feedback and opportunities to build professional networks, you will be encouraged to grow in confidence and take ownership of your learning. Whether you are preparing for your first role in marketing or planning your next step, you will be supported every step of the way.
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UK home students Entry requirements, for UK home students, for September 2025 entry: Minimum 112 UCAS points including a minimum of CC at A level or equivalent (e.g.MM at BTEC Diploma; MPP at BTEC Extended Diploma) towards the total tariff. Access students can achieve the requirements with the following combination of Distinction, Merit and/ or Pass grades at level 3 achieved from a completed Access course. The university accepts appropriate T Levels as part of the usual entry requirements. A foundation degree (level 3) in Business or Accounting and Finance can also be considered to progress to L4 if the academic results from Level 3 demonstrates applicant’s academic excellence, and?; A foundation degree in subjects that are not directly in the areas of Business, Accounting and Finance can also be considered to progress to L4, if the academic results from Level 3 demonstrates applicant’s academic excellence (such applicants will be required to pass a pre-admission interview with the programme lead in attendance). Mature applicants with relevant professional qualifications and working experience are considered for entry to the course via assessment by interview to determine their suitability to cope with the demands of the course; such applicants will be required to pass the pre-admission interview with the programme lead in attendance. Direct Entry into Level 5 BTEC Higher National Diploma or other equivalent qualification comprising 120 credits at level 4 in Business Management (or equivalent titles). Level 4 of a joint Honours Degree in Business and an appropriate component, and who have achieved average grades of 60 per cent or above from a recognised Higher Education Institution. A suitable Diploma of HE can also be considered if they have a total of 240 credits at levels 4 and 5 in a relevant subject. Direct Entry into Level 6 Relevant study in Business Management at L5 with an average grade of 60 per cent or above may be admitted to the top-up degree. Students with advanced standing may also be admitted through Recognition of Prior (Experiential) Learning (RPeL) or Recognition of Prior (Certificated) Learning (RPL) processes, or through an approved articulation agreement.? This will be assessed based on individual cases, and; Mature applicants who have requisite prior learning and or relevant and current accounting and finance work experience may be considered for admission to the top-up degree.? The legitimate applicants should have more than two-year experience as apprentice in the industry.? This will be considered based on individual cases and interview may be organised, following successful application at the initial stage.
The full-time course fee, for UK home students, for September 2025 is: £9,535
Additional Costs
The University will review tuition fees and increase fees in line with any inflationary uplift as determined by the UK Government, if permitted by law or government policy, in subsequent years of your course. It is anticipated that such increases would be linked to RPI (the Retail Price Index excluding mortgage interest payments).
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Placement Information
Throughout your BSc (Hons) Business and Marketing course, you will engage with practical opportunities designed to support your development. These experiences are carefully integrated with your academic modules to help you apply your learning in real-world contexts. You will be guided by experienced professionals and supported by university staff, with progress monitored through structured reflection and assessment. You will also interact with marketing and business professionals across the sector, helping you to build insight, confidence and a deeper understanding of industry practice. These opportunities are designed to help you grow into a capable and reflective graduate.
Where This Course Can Take You. Graduates of this degree are well-prepared for roles in marketing, business development, consultancy or communications across public, private or voluntary sectors. The course also supports progression into postgraduate study or professional training. You will be equipped to contribute confidently to brand strategy, customer engagement and organisational growth. Support from Birmingham Newman University’s Careers and Employability Service includes mentoring, networking opportunities and guidance on further study or employment.
Accreditations and Exemptions
This degree is academically rigorous and professionally relevant, preparing you for careers that require marketing expertise, strategic insight and creative thinking. The BSc (Hons) Business and Marketing is a university-accredited undergraduate qualification awarded by Birmingham Newman University. While it does not currently offer exemptions from professional bodies, it provides a strong foundation for further study or professional qualifications in areas such as digital marketing, brand management or business strategy.
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