BSc Single Honours Business and Marketing with sandwich year

This module, delivered in whole or in part by subject-specific staff, will introduce students to the content and staff of their chosen degree subject. Students will explore the disciplinary conventions, core concepts and professional requirements of their degree. The themes under discussion will vary according to the degree the students are studying, but each degree group will enable students to gain familiarity with their chosen area of study and subject staff. In the tutor group, students will complete a capstone assessment designed by staff in their subject area.

This module, delivered in whole or in part by subject-specific staff, will continue students’ introduction to the content and staff of their chosen degree subject. Students will explore the disciplinary conventions, core concepts and professional requirements of their degree. The themes under discussion will vary according to the degree the students are studying, but each degree group will enable students to gain familiarity with their chosen area of study and subject staff. In the tutor group, students will complete a capstone assessment designed by staff in their subject area.

This module, delivered in whole or in part by subject-specific staff, will continue students’ introduction to the content and staff of their chosen degree subject. Students will explore the disciplinary conventions, core concepts and professional requirements of their degree. The themes under discussion will vary according to the degree the students are studying, but each degree group will enable students to gain familiarity with their chosen area of study and subject staff. In the tutor group, students will complete a capstone assessment designed by staff in their subject area.

This module is designed to facilitate students’ further critical engagement with the context and concepts to which they were introduced in semester one. Students will exploring ideas about childhood, life and old age in a digital world and have the opportunity for the continued development of core academic skills as well as providing opportunities for students to reflect on their progress. The module will include opportunities for students to engage with the online learning environment and develop information literacy skills.

Students will explore big ideas around higher education, society and identity as they develop their academic skills and confidence. Students will be introduced to theory, examples of which include education theories, theories of learning, race theory, gender theory. Students will be introduced to the context and development of these concepts over time, and from literary and philosophic perspectives. The module will explicitly engage with digital literacy and will include opportunities for students to engage with the online learning environment and develop their digital skills.

An Introduction to Management module is the foundation of providing you with essential knowledge and skills to understand the principles and practices of management thus laying the groundwork for success in the dynamic and ever-changing world of business.

This exciting module starts you off in your career, as the cornerstone for the first year of the degree, you will build your own career action plan, and build the skills for complete self-management and development of your own career.

By highlighting the interdisciplinary nature of marketing, this module prepares you for future roles in marketing, entrepreneurship, management, and various other areas of business, laying the groundwork for your academic and professional development.

In this module, you will delve into the fundamental aspects of financial management essential for optimising organisational performance and efficient allocation of financial resources in business operations and projects.

You will explore foundational concepts including accounting principles, budgeting techniques, and information systems crucial for managerial planning, decision-making, and control. Through the application of basic analytical tools and techniques such as ratio analysis and trend analysis, you will learn to assess organisational performance and propose strategies for improvement.

Key topics covered in this module include:

Basic Financial Reporting: Understanding core financial reporting tools to evaluate an organisation’s financial performance.

Cost Allocation: Techniques for appropriately allocating costs to facilitate sustainable business decisions.

Budgeting: Exploring budget-setting processes and the management issues involved in budgeting.

Balanced Scorecard: Introduction to the four dimensions of a Balanced Scorecard and their role in shaping business development.

Variance Analysis: Understanding how variance analysis techniques can aid in controlling individual activities and managing overall organizational performance.

Additionally, you will develop an understanding of capital investment and basic risk assessment techniques essential for making strategic investment decisions.

Throughout the module, emphasis will be placed on building a strong foundation in financial management principles applicable to various organisational contexts, preparing you for further advanced studies in business finance.

In a dynamic interconnected global environment, organisations must constantly seek ways to adapt, evolve, and succeed. However, the success of any organisation depends not only on its systems, structure, and processes but also on a very important asset: its people. This module aims to provide students with an understanding of the intricacies of human behaviour within organisational settings by exploring the complexities of how individuals, diversity of people, groups, and structures, interact within the dynamic environment of today’s organisations.

By providing an understanding of the intricacies of motivations and leadership to unravelling the mysteries of change, this module will enable students to understand concepts such as motivation, perception, personality, and attitudes and gain insight into the underlying factors including organisational culture in influencing and shaping employee behaviour.