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BSc Single Honours Digital Marketing

Undergraduate

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BSc Single Honours Digital Marketing

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This course is subject to validation

The BSc Digital Marketing is designed for those who want to understand how brands, businesses and consumers connect in an increasingly digital world. This programme combines creative thinking with data-driven decision making, equipping you with the skills needed to plan, deliver and evaluate effective digital marketing strategies.

You will explore key areas such as social media marketing, content creation, search engine optimisation, digital advertising, analytics, branding and consumer behaviour. Throughout the degree, theory is applied to real-world contexts, ensuring you graduate with practical experience as well as a strong academic foundation. Live briefs, projects and industry-informed teaching help you understand how digital marketing operates across different sectors and platforms.

The programme places strong emphasis on employability. You will develop skills in communication, critical analysis, problem-solving and digital technologies, all of which are highly valued by employers. Ethical practice, sustainability and responsible marketing are embedded throughout, reflecting current industry expectations.

Graduates of Digital Marketing pursue careers such as digital marketing executive, social media manager, content strategist, SEO specialist, digital analyst, brand coordinator and marketing communications officer. The degree also provides a strong foundation for postgraduate study or entrepreneurial ventures in the digital economy.

What does this course cover?
Develop a critical understanding of business and management concepts, with specialist expertise in digital marketing theories, tools and practices—applying your knowledge across diverse organisational contexts. Design, implement and evaluate digital marketing campaigns, using creative content, social media platforms and emerging technologies, underpinned by strong analytical and data-driven decision-making skills.

Gain hands-on experience with professional tools such as Hootsuite, Google Analytics and social listening technologies, and achieve industry-recognised certifications that boost your employability. Understand the legal, ethical and regulatory environment governing marketing practice, including GDPR compliance and sustainable digital strategies, while considering the wider social and environmental impact of business decisions. Create inclusive marketing strategies that promote equality, diversity and accessibility in digital communication and customer engagement. Cultivate an entrepreneurial mindset, applying digital technologies and creative problem-solving to drive organisational growth and social impact.

Engage effectively with stakeholders, developing strong interpersonal, project management and communication skills that prepare you for leadership roles. Apply critical thinking and research skills to real-world challenges through consultancy-style projects and live briefs from employers. Build your professional identity and resilience, supported by membership of the IDM and active engagement with sector networks for lifelong learning. Graduate ready to make a meaningful contribution to business and society through responsible, sustainable marketing practices aligned with global challenges such as climate action and responsible consumption.

How will I be assessed?
Your assessments are designed to reflect real-world practice and help you develop the skills employers value most. We use a wide range of authentic assessment methods that go beyond traditional exams, giving you opportunities to apply your learning in practical and meaningful ways.What to expect: Individual and group-based tasks that build independence, teamwork and leadership skills. Applied projects with a strong real-world focus. Business reports, verbal presentations, case study analysis and simulations. Group projects and practical exercises that encourage collaboration and problem-solving. Reflective practice to help you grow personally and professionally. An in-depth project in your final year to showcase your expertise. Every assessment is designed to be inclusive, transparent and supportive, helping you gain confidence while preparing for challenges you’ll face in the workplace.

Digital marketing is one of the fastest-growing areas in business—and organisations need professionals who can combine creativity with data-driven decision-making. This course gives you the knowledge, practical experience and confidence to thrive in this dynamic field.

Here’s why this course stands out:
Specialist expertise in digital marketing theory, tools and practices, applied across diverse business contexts.
Hands-on experience with industry-standard platforms like Google Analytics, Hootsuite and social listening tools, plus the chance to earn recognised certifications that boost your employability.
Real-world projects and live briefs from employers, helping you apply your skills to contemporary challenges.
Inclusive and ethical marketing strategies, promoting equality, diversity and accessibility in digital communication.

Future-focused learning, exploring emerging technologies and sustainable practices aligned with global challenges.

Professional development through IDM membership and networking opportunities, preparing you for leadership roles and lifelong learning.

Graduate ready to design impactful campaigns, interpret consumer insights and make a meaningful contribution to business and society.

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Entry requirements

We welcome students from all backgrounds and accept a wide range of qualifications. If yours aren’t listed, don’t worry – our Admissions Team can help you explore your options. See full entry requirements.

A-Level: Grade profile of BBC or 112 UCAS Tariff Points.
BTEC: Grade profile of DMM. This can be achieved from either an Extended National Diploma or a combination of smaller BTEC qualifications.
T-levels: A T-level with an overall Merit grade.

If English is not your first language, you must have the following IELTS score:
Foundation courses: A Secure English Language Test equivalent to IELTS 5.5 IELTS with a minimum of 5.5 in each component.
Undergraduate courses: A Secure English Language Test equivalent to IELTS 6.0 with a minimum of 5.5 in each component. Other English language qualifications are also accepted.

Other English language qualifications are also accepted. Please contact admissions for further information.

Please contact Admissions if you have any questions.

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Course fees

The tuition fee for academic year 2025/26 is: £9,535. Tuition fees for courses starting January to May 2026, fall within the 2025/26 academic cycle.

Fees for the 2026/27 academic year can be found on our Student Finance pages.

Additional costs

The University will review tuition fees and increase fees in line with any inflationary uplift as determined by the UK Government, if permitted by law or government policy, in subsequent years of your course. It is anticipated that such increases would be linked to RPI (the Retail Price Index excluding mortgage interest payments).

Find out more about additional costs

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At Birmingham Newman University, you’ll enjoy the best of both worlds: a peaceful, green campus that creates the ideal setting for focused study and personal reflection, yet remains just eight miles from the vibrant city centre.

As the UK’s second-largest city, Birmingham is also one of the youngest and most diverse in Europe, offering a dynamic blend of culture, innovation and opportunity. From world-renowned museums and music venues to a thriving food scene alongside a growing business and tech sector, it’s a place where creativity and ambition naturally thrive.

Experience Birmingham: A City Full of Possibilities

Whether you're discovering the Midlands for the first time or already know the area well, Birmingham provides a lively and inclusive environment for students. As one of the most energetic and multicultural cities in the UK, it’s a place where you can grow academically while developing personally. Its rich cultural heritage, creative energy and broad range of opportunities make it an inspiring backdrop for your university journey.

A City That Loves Great Food

Birmingham is a brilliant place to explore diverse culinary experiences. You might wander through the famous Balti Triangle, sample global street food at Digbeth Dining Club or enjoy a relaxed meal by the canals in Brindleyplace. The city is also home to independent cafés, vegan-friendly eateries and countless hidden gems. Whether you're grabbing a quick bite between lectures or planning an evening out, there’s always something new to discover.

Arts, Culture and Entertainment

The city pulses with creativity. You could catch live music at the O2 Academy, experience a world-class performance at the Birmingham Hippodrome or browse exhibitions at the Birmingham Museum and Art Gallery. Creative spaces like the Custard Factory showcase local talent while hosting events that celebrate innovation. With festivals, sporting fixtures and cultural celebrations taking place year-round, there’s never a shortage of things to enjoy.

Simple & Convenient Travel

Getting around Birmingham is straightforward thanks to its well-connected public transport system. Buses, trams and trains make it easy to reach campus, explore the city or travel further afield. Whether you're commuting daily or heading off for a weekend adventure, transport is both accessible and affordable.

Life Beyond the Lecture Hall

Your time at Birmingham Newman University extends far beyond academic study. You’ll have the chance to join student societies, contribute to community projects or try something entirely new. The university’s supportive atmosphere encourages you to build confidence, develop practical skills and feel genuinely at home throughout your studies.

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