Digital Marketing and AI MSc
Postgraduate
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At Birmingham Newman University, we believe that future digital leaders are shaped through creativity, innovation, and purpose. Our MSc Digital Marketing and Artificial Intelligence programme warmly welcomes graduates from a wide range of academic backgrounds. If you hold a qualifying undergraduate degree and are eager to explore the transformative potential of digital marketing and AI, this programme has been designed with your ambitions in mind.
With you at the centre of everything we do, you will embark on an engaging and supportive learning journey that prepares you to thrive in an evolving digital landscape. Guided by our experienced academic team and supported by dedicated professional services, you will gain more than advanced knowledge of marketing technologies and artificial intelligence. You will be taught by experts in both Computer Science and Digital Marketing, providing you with a distinctive interdisciplinary learning experience that combines technical expertise with strategic marketing insight. Through this collaborative approach, you will develop the strategic thinking, analytical skills, and ethical awareness needed to harness emerging technologies, create data-driven marketing strategies, and deliver meaningful customer experiences in a digitally connected world.
Studying for your MSc Digital Marketing and Artificial Intelligence at Birmingham Newman is an investment in your future. Whether you are looking to accelerate your current career, transition into the rapidly growing digital sector, or develop specialist expertise at the intersection of marketing and AI, this programme is designed to help you achieve your goals. Through a balanced approach that combines academic rigour with practical application, we place a strong emphasis on employability, innovation, and professional development. You will have opportunities to engage with industry-relevant projects, analyse real-world digital marketing challenges, and develop a portfolio of applied skills in areas such as digital strategy, consumer analytics, marketing automation, and artificial intelligence. By the time you graduate, you will be well placed to contribute confidently to organisations seeking digitally skilled professionals who can lead innovation, make evidence-based decisions, and create value in an increasingly AI-driven business environment.
Ready to take the next step? Apply today and begin your journey toward confident, values-driven digital leader.
The MSc Digital Marketing and Artificial Intelligence will help you develop the knowledge, practical skills and confidence to succeed in a rapidly changing digital world. You'll learn how digital marketing and artificial intelligence are shaping organisations and customer experiences, while developing expertise in areas such as digital strategy, data analytics and AI-powered marketing. Whether you're looking to advance your career, change direction or build specialist expertise, you'll graduate ready to make informed decisions and contribute positively to organisations in an increasingly digital environment.
At Birmingham Newman, we'll support you to develop as a skilled digital professional, giving you the confidence, knowledge and practical experience to achieve your ambitions and make a positive impact in your chosen career.
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What are the entry requirements
We welcome students from all backgrounds and accept a wide range of qualifications. If yours aren’t listed, don’t worry – our Admissions Team can help you explore your options. See full entry requirements.
We welcome students from all backgrounds and accept a wide range of qualifications. If yours aren’t listed, don’t worry – our Admissions Team can help you explore your options. See full entry requirements.
A relevant honours degree, 2:2 or above.
If you are in receipt of overseas qualifications and have no evidence of UK study you may be required to demonstrate your English proficiency through a Secure English Language Test (SELT) such as IELTS.
The Admissions team will provide further details within your offer.
Consideration will be given to applicants with lower grade in qualifications (e.g. a 3rd class degree or non-honours degree) who have a relevant range of post study professional experience. Professional experience will be considered by the programme leader in conjunction with the quality office on an individual basis.
Please contact Admissions if you have any questions.
Please contact Admissions if you have any questions.
Course fees & funding
Fees
All fees are shown in GBP (£).
The tuition fee for the 2026/27 academic year is: £10,250.
Fees for the 2027/28 academic year can be found on our Student Finance pages and choosing your degree type.
Please note: If this course includes a Foundation Year, the fees shown above apply to the Foundation Year only. Fees for subsequent years will be charged at the standard undergraduate full-time fee.
Funding
Find out what funding and support might be available to you through Student Finance and Student Success.
Additional costs
The University will review tuition fees and increase fees in line with any inflationary uplift as determined by the UK Government, if permitted by law or government policy, in subsequent years of your course. It is anticipated that such increases would be linked to RPI (the Retail Price Index excluding mortgage interest payments).
Find out about extra costs, timetable details, and how course modules may change through additional course information.
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Graduates of an MSc Digital Marketing and Artificial Intelligence programme will be well positioned for a wide range of roles across marketing, business, technology, analytics, and digital transformation. The unique combination of marketing expertise and AI capabilities is increasingly sought after by employers looking to enhance customer engagement, improve decision-making, and leverage data-driven innovation.
Potential career paths include:
• Digital Marketing Manager
• Digital Strategy Manager
• AI Marketing Specialist
• Marketing Automation Manager
• Performance Marketing Manager
• Search Engine Optimisation (SEO) Specialist
• Paid Media and PPC Manager
• Social Media Strategist
• Content Marketing Manager
• Customer Experience (CX) Manager
• CRM and Customer Engagement Manager
• Marketing Analytics Manager
• Consumer Insights Analyst
• Digital Data Analyst
• Business Intelligence Analyst
• E-commerce Manager
• Growth Marketing Manager
• Digital Transformation Consultant
• AI Solutions Consultant
• Innovation Manager
• Product Marketing Manager
• Brand Manager
• Market Research Analyst
• Digital Communications Manager
The programme also provides a strong foundation for careers in sectors such as retail, finance, healthcare, education, manufacturing, technology, not-for-profit organisations, and public services, where organisations are increasingly adopting AI-powered marketing tools and digital business solutions.
You could also progress to doctoral study, with a PhD at Birmingham Newman University.
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