Digital Marketing and AI MSc
Postgraduate
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Course overview
At Birmingham Newman University, we believe that future digital leaders are shaped through creativity, innovation, and purpose. Our MSc Digital Marketing and Artificial Intelligence programme warmly welcomes graduates from a wide range of academic backgrounds. If you hold a qualifying undergraduate degree and are eager to explore the transformative potential of digital marketing and AI, this programme has been designed with your ambitions in mind.
With you at the centre of everything we do, you will embark on an engaging and supportive learning journey that prepares you to thrive in an evolving digital landscape. Guided by our experienced academic team and supported by dedicated professional services, you will gain more than advanced knowledge of marketing technologies and artificial intelligence. You will be taught by experts in both Computer Science and Digital Marketing, providing you with a distinctive interdisciplinary learning experience that combines technical expertise with strategic marketing insight. Through this collaborative approach, you will develop the strategic thinking, analytical skills, and ethical awareness needed to harness emerging technologies, create data-driven marketing strategies, and deliver meaningful customer experiences in a digitally connected world.
Studying for your MSc Digital Marketing and Artificial Intelligence at Birmingham Newman is an investment in your future. Whether you are looking to accelerate your current career, transition into the rapidly growing digital sector, or develop specialist expertise at the intersection of marketing and AI, this programme is designed to help you achieve your goals. Through a balanced approach that combines academic rigour with practical application, we place a strong emphasis on employability, innovation, and professional development. You will have opportunities to engage with industry-relevant projects, analyse real-world digital marketing challenges, and develop a portfolio of applied skills in areas such as digital strategy, consumer analytics, marketing automation, and artificial intelligence. By the time you graduate, you will be well placed to contribute confidently to organisations seeking digitally skilled professionals who can lead innovation, make evidence-based decisions, and create value in an increasingly AI-driven business environment.
Ready to take the next step? Apply today and begin your journey toward confident, values-driven digital leader.
What does this course cover?
Centred around developing you as aspiring digital leaders of tomorrow, our thematic modules include:
- Big Data Analytics
- AI and Data Science Fundamentals
- Natural Language Processing
- Digital Marketing Strategy and Planning
- Digital Marketing Communications
- Research Methods and Project Management
- Digital Marketing and AI Dissertation
Why study this course
The MSc Digital Marketing and Artificial Intelligence will help you develop the knowledge, practical skills and confidence to succeed in a rapidly changing digital world. You’ll learn how digital marketing and artificial intelligence are shaping organisations and customer experiences, while developing expertise in areas such as digital strategy, data analytics and AI-powered marketing. Whether you’re looking to advance your career, change direction or build specialist expertise, you’ll graduate ready to make informed decisions and contribute positively to organisations in an increasingly digital environment.
At Birmingham Newman, we’ll support you to develop as a skilled digital professional, giving you the confidence, knowledge and practical experience to achieve your ambitions and make a positive impact in your chosen career.
Assessment
We use a range of assessments that reflect the skills and knowledge you’ll need in the workplace. Through reports, essays, presentations and portfolios, you’ll build a portfolio of work that demonstrates your capabilities to future employers.
Regular feedback throughout your studies will help you develop your confidence, track your progress and get the most from your learning experience.
Got a question you’d like to ask?
Entry requirements
We welcome students from all backgrounds and accept a wide range of qualifications. If yours aren’t listed, don’t worry – our Admissions Team can help you explore your options. See full entry requirements.
We welcome students from all backgrounds and accept a wide range of qualifications. If yours aren’t listed, don’t worry – our Admissions Team can help you explore your options. See full entry requirements.
A relevant honours degree, 2:2 or above.
If English is not your first language, you must have an IELTS score of 6.5, with no element below 6.0. (Other English language qualifications are also accepted. Please contact admissions for further information).
Consideration will be given to applicants with lower grade in qualifications (e.g. a 3rd class degree or non-honours degree) who have a relevant range of post study professional experience. Professional experience will be considered by the programme leader in conjunction with the quality office on an individual basis.
Please contact Admissions if you have any questions.
Please contact Admissions if you have any questions.
Course fees & funding
Fees
All fees are shown in GBP (£).
The tuition fee for academic year 2026/27 is: £0. Tuition fees for courses starting May 2026, fall within the 2025/26 academic cycle.
Fees for the 2025/26 & 2027/28 academic year can be found on our Student Finance pages and choosing your degree type.
Please note: If this course includes a Foundation Year, the fees shown above apply to the Foundation Year only. Fees for subsequent years will be charged at the standard undergraduate full-time fee.
Funding
Find out what funding and support might be available to you through Student Finance and Student Success.
Additional costs
The University will review tuition fees and increase fees in line with any inflationary uplift as determined by the UK Government, if permitted by law or government policy, in subsequent years of your course. It is anticipated that such increases would be linked to RPI (the Retail Price Index excluding mortgage interest payments).
Find out about extra costs, timetable details, and how course modules may change through additional course information.
Where will you study?
Our campus
Take a tour of our campus and view some of the facilities we have to offer.
What careers can I consider
Graduates of an MSc Digital Marketing and Artificial Intelligence programme will be well positioned for a wide range of roles across marketing, business, technology, analytics, and digital transformation. The unique combination of marketing expertise and AI capabilities is increasingly sought after by employers looking to enhance customer engagement, improve decision-making, and leverage data-driven innovation.
Potential career paths include:
- Digital Marketing Manager
- Digital Strategy Manager
- AI Marketing Specialist
- Marketing Automation Manager
- Performance Marketing Manager
- Search Engine Optimisation (SEO) Specialist
- Paid Media and PPC Manager
- Social Media Strategist
- Content Marketing Manager
- Customer Experience (CX) Manager
- CRM and Customer Engagement Manager
- Marketing Analytics Manager
- Consumer Insights Analyst
- Digital Data Analyst
- Business Intelligence Analyst
- E-commerce Manager
- Growth Marketing Manager
- Digital Transformation Consultant
- AI Solutions Consultant
- Innovation Manager
- Product Marketing Manager
- Brand Manager
- Market Research Analyst
- Digital Communications Manager
The programme also provides a strong foundation for careers in sectors such as retail, finance, healthcare, education, manufacturing, technology, not-for-profit organisations, and public services, where organisations are increasingly adopting AI-powered marketing tools and digital business solutions.
You could also progress to doctoral study, with a PhD at Birmingham Newman University.
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Student life & support
Student life & support at Birmingham Newman brings together the services, facilities and guidance that help students feel supported and succeed at every stage of their journey.
From academic skills, wellbeing and disability support to student finance, cost‑of‑living help, accommodation and campus life, we support students both inside and outside the classroom – so they can make the most of their time at university and beyond.
Life in Birmingham
Birmingham is one of the UK’s largest and most diverse cities, offering a vibrant and welcoming environment for students. From world-class shopping and a thriving food scene to cultural attractions and green spaces, there’s always something to explore.
The city is also one of the most affordable places to study in the UK, helping you make the most of your student budget. With excellent transport links, you can easily travel across the UK, including quick connections to London and other major cities.
Whether you’re looking for nightlife, live events, or quiet places to relax, Birmingham has something for everyone.