BSc Single Honours Business and Marketing (Top-Up)

The Strategy and Leadership module represents the culmination of your academic journey, building upon the foundational knowledge and skills developed in previous modules. This advanced module integrates strategic thinking, leadership understanding, from different lenses within the business, so you understand how the strategy impacts different actors in a business at every level. There is also the focus of personalised academic coaching to help you to communicate how your degree has made you your most employable, and to prepare you for future career success in dynamic and competitive business environments.

Understanding Strategic Leadership:

Throughout the module, you will delve into the mindset and decision-making processes of strategic leaders. By analysing key strategic management concepts and frameworks, you will explore topics such as environmental and horizon scanning, competitive analysis, and strategic formulation from the perspective of a strategic leader. Through case studies and real-world examples, you will develop the skills needed to assess internal and external factors influencing organisational strategy and performance. This understanding will enable you to craft insightful briefing papers and provide valuable support to strategic leaders in their decision-making processes.

Leadership Analysis and Insight:

In parallel, the module emphasises the critical evaluation of leadership theories and models. By exploring these theories, you will gain insights into how strategic leaders drive organisational change and innovation. Through experiential learning activities, simulations, and reflective exercises, you will enhance your understanding of leadership dynamics, communication strategies, and emotional intelligence, enabling you to support and influence strategic leadership effectively.

Academic Personal Coaching for Employability:

Embedded within the module is a tailored academic personal coaching program focused on enhancing your employability skills and career readiness. Through coaching sessions, workshops, and self-assessment exercises, you will reflect on your academic journey and identify the transferable skills and strengths gained through your degree program. You will learn to articulate your unique value proposition to prospective employers.

Future Career Success:

By the end of the module, you will emerge as a well-rounded professional equipped with a deep understanding of strategic leadership and the skills to support strategic leaders. With enhanced critical thinking, analytical abilities, and employability skills, you will be well-positioned for career success and leadership roles in diverse industries and sectors. This module will empower you to navigate the complexities of today’s business landscape with confidence and strategic insight.

This advanced module delves into the multifaceted world of marketing, providing students with a deep and critical understanding of its varied contexts. Students will explore the role of marketing within diverse business environments, analysing how different cultural backgrounds shape marketing decisions. The course emphasises the importance of recognising and evaluating the broader environmental factors that influence marketing activities. Through comprehensive analysis, students will examine the strategies that entrepreneurs use to effectively respond to these contextual conditions and achieve their goals.

By the end of this module, students will possess the ability to critically assess marketing contexts, considering both the specific challenges and opportunities present in different cultural and environmental landscapes. This will enable them to craft informed, strategic responses that enhance marketing success. The skills gained in this module are crucial for anyone aiming to navigate and excel in the dynamic and often unpredictable world of marketing.

The Relationship Marketing module is designed to provide students with an in-depth understanding of the principles and practices that foster long-term customer relationships and enhance customer loyalty. This advanced module builds on foundational marketing knowledge, emphasising the strategic importance of creating and maintaining strong customer connections in today’s competitive business environment.

Throughout the module, students will explore key concepts such as customer lifetime value, trust-building, loyalty programs, and personalised marketing strategies. They will analyse real-world case studies to understand how successful businesses implement relationship marketing tactics to achieve sustainable growth. Through interactive lectures, group discussions, and practical assignments, students will develop the skills to design and execute effective relationship marketing strategies.

By the end of the module, students will be equipped with the knowledge and tools to build and manage customer relationships that drive business success. They will also gain insights into measuring the effectiveness of relationship marketing efforts and adapting strategies to meet changing customer needs and market conditions.