Business Management (Top-Up) BSc (Hons)

The Relationship Marketing module is designed to provide students with an in-depth understanding of the principles and practices that foster long-term customer relationships and enhance customer loyalty. This advanced module builds on foundational marketing knowledge, emphasising the strategic importance of creating and maintaining strong customer connections in today’s competitive business environment.

Throughout the module, students will explore key concepts such as customer lifetime value, trust-building, loyalty programs, and personalised marketing strategies. They will analyse real-world case studies to understand how successful businesses implement relationship marketing tactics to achieve sustainable growth. Through interactive lectures, group discussions, and practical assignments, students will develop the skills to design and execute effective relationship marketing strategies.

By the end of the module, students will be equipped with the knowledge and tools to build and manage customer relationships that drive business success. They will also gain insights into measuring the effectiveness of relationship marketing efforts and adapting strategies to meet changing customer needs and market conditions.

The Strategy and Leadership module represents the culmination of your academic journey, building upon the foundational knowledge and skills developed in previous modules. This advanced module integrates strategic thinking, leadership understanding, from different lenses within the business, so you understand how the strategy impacts different actors in a business at every level. There is also the focus of personalised academic coaching to help you to communicate how your degree has made you your most employable, and to prepare you for future career success in dynamic and competitive business environments.

Understanding Strategic Leadership:

Throughout the module, you will delve into the mindset and decision-making processes of strategic leaders. By analysing key strategic management concepts and frameworks, you will explore topics such as environmental and horizon scanning, competitive analysis, and strategic formulation from the perspective of a strategic leader. Through case studies and real-world examples, you will develop the skills needed to assess internal and external factors influencing organisational strategy and performance. This understanding will enable you to craft insightful briefing papers and provide valuable support to strategic leaders in their decision-making processes.

Leadership Analysis and Insight:

In parallel, the module emphasises the critical evaluation of leadership theories and models. By exploring these theories, you will gain insights into how strategic leaders drive organisational change and innovation. Through experiential learning activities, simulations, and reflective exercises, you will enhance your understanding of leadership dynamics, communication strategies, and emotional intelligence, enabling you to support and influence strategic leadership effectively.

Academic Personal Coaching for Employability:

Embedded within the module is a tailored academic personal coaching program focused on enhancing your employability skills and career readiness. Through coaching sessions, workshops, and self-assessment exercises, you will reflect on your academic journey and identify the transferable skills and strengths gained through your degree program. You will learn to articulate your unique value proposition to prospective employers.

Future Career Success:

By the end of the module, you will emerge as a well-rounded professional equipped with a deep understanding of strategic leadership and the skills to support strategic leaders. With enhanced critical thinking, analytical abilities, and employability skills, you will be well-positioned for career success and leadership roles in diverse industries and sectors. This module will empower you to navigate the complexities of today’s business landscape with confidence and strategic insight.

The Sustainable Consulting Practice for Modern Business module represents the pinnacle of the students’ academic journey in Business Management at Birmingham Newman University, integrating advanced project management techniques with rigorous research methods and sustainable business practices. This transformative module prepares students to address complex business challenges with a focus on sustainability, innovation, and ethical decision-making.

At the core of the module is a comprehensive framework for sustainable business consulting, encompassing project management principles, research methodologies, and sustainability strategies. Through interactive lectures, case studies, and practical exercises, students learn how to identify, analyse, and address sustainability issues within contemporary business contexts, considering environmental, social, and economic dimensions. Building upon the project management skills acquired in previous modules, students will develop advanced research methods expertise tailored to sustainable consulting practice.

The capstone project represents the culmination of the academic journey, allowing students to apply sustainable consulting principles in a real-world business context; a pressing business issue will be identified, —either within a simulated scenario or in collaboration with a live business partner—and conduct comprehensive research to understand its root causes, implications, and potential solutions.

Whether a traditional academic dissertation or a practical consulting project is chosen, this module offers flexibility to accommodate all interests and career aspirations. Students may opt to conduct empirical research, analyse case studies, or develop strategic recommendations based on industry best practices, demonstrating their ability to integrate theory with practice and generate actionable insights for sustainable business transformation.

Embedded within the module is a focus on employability and professional development, equipping students with the skills and mindset needed to thrive in today’s dynamic business landscape. By the end of the module, students emerge as a confident and capable consultant, equipped to drive positive change and innovation in the business world. Whether pursuing careers in consulting, sustainability management, or entrepreneurship, they will possess the knowledge, skills, and ethical awareness needed to create lasting value for organizations, communities, and the planet.

Shaped by globalisation, technological advancements, environmental concerns and shifting societal expectations, the competitive dynamics of the current times present businesses with unprecedented challenges and opportunities.

This module is designed to provide students with a comprehensive understanding of the contemporary challenges and opportunities facing businesses in the current competitive landscape. Through theoretical frameworks, case studies, and interactive discussions, students will explore key issues such as globalisation, technological disruption, environmental sustainability, social responsibility, and diversity and inclusion.

By examining the latest trends, challenges, and opportunities shaping the business landscape, the module aims to equip students with the knowledge, skills, perspectives, and a forward-looking mindset enabling them to navigate uncertainty and develop their future careers as effective leaders, innovators, and change agents in the face of evolving challenges and opportunities.

Business and Data Analytics is a comprehensive course designed to equip students with the necessary skills to analyse business data effectively and make data-driven decisions. The course covers fundamental concepts of data analysis, statistical techniques, data exploration, and data visualization tools commonly used in business settings. Students will learn how to collect, clean, analyse, and interpret data to solve real-world business problems. Additionally, the course will introduce students to various data analytics tools and techniques, including Excel, SQL, and data visualization software such as Power BI and Tableau.