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BSc Single Honours Business and Marketing(full-time)

Undergraduate

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BSc Single Honours Business and Marketing(full-time)

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Discover how marketing insight and business strategy combine to drive innovation, engagement and growth across industries. The BSc (Hons) Business and Marketing at Birmingham Newman University is a full-time undergraduate degree designed for students who want to understand how organisations operate and how marketing influences decision-making, brand identity and customer relationships. Whether your ambition lies in brand management, consultancy, communications or entrepreneurship, this course offers a balanced and applied route into a dynamic and fast-changing sector.

Why study this course?

Studying the BSc (Hons) Business and Marketing at Birmingham Newman University offers a professionally relevant and future-focused route into the world of business. Whether you are starting out or building on existing experience, the course supports your development as a creative, analytical and ethical marketing professional. With a strong emphasis on applied learning, personal growth and strategic thinking, you will graduate ready to contribute meaningfully in a wide range of business and marketing roles.

Explore the Interplay Between Business and Marketing

Marketing is at the heart of business success, and this course helps you understand how the two work together. You will study strategic management, finance, entrepreneurship, branding, digital marketing and consumer psychology. These subjects are explored through practical projects, employer-led activities and a dedicated work-related learning module. You will also engage with live briefs and real business scenarios, gaining insight into current industry practice and building the skills needed to develop campaigns, solve problems and make informed decisions.

Supportive and Professional Learning

At Birmingham Newman University, you will be part of a welcoming and inclusive learning community that supports your growth. Teaching is delivered by experienced staff who bring industry knowledge into the classroom and offer personalised academic guidance throughout your studies. With small class sizes, regular feedback and opportunities to build professional networks, you will be encouraged to grow in confidence and take ownership of your learning. Whether you are preparing for your first role in marketing or planning your next step, you will be supported every step of the way.

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UK home students Entry requirements, for UK home students, for September 2025 entry: Minimum 112 UCAS points including a minimum of CC at A level or equivalent (e.g.MM at BTEC Diploma; MPP at BTEC Extended Diploma) towards the total tariff. Access students can achieve the requirements with the following combination of Distinction, Merit and/ or Pass grades at level 3 achieved from a completed Access course. The university accepts appropriate T Levels as part of the usual entry requirements. A foundation degree (level 3) in Business or Accounting and Finance can also be considered to progress to L4 if the academic results from Level 3 demonstrates applicant’s academic excellence, and?; A foundation degree in subjects that are not directly in the areas of Business, Accounting and Finance can also be considered to progress to L4, if the academic results from Level 3 demonstrates applicant’s academic excellence (such applicants will be required to pass a pre-admission interview with the programme lead in attendance). Mature applicants with relevant professional qualifications and working experience are considered for entry to the course via assessment by interview to determine their suitability to cope with the demands of the course; such applicants will be required to pass the pre-admission interview with the programme lead in attendance. Direct Entry into Level 5 BTEC Higher National Diploma or other equivalent qualification comprising 120 credits at level 4 in Business Management (or equivalent titles). Level 4 of a joint Honours Degree in Business and an appropriate component, and who have achieved average grades of 60 per cent or above from a recognised Higher Education Institution. A suitable Diploma of HE can also be considered if they have a total of 240 credits at levels 4 and 5 in a relevant subject. Direct Entry into Level 6 Relevant study in Business Management at L5 with an average grade of 60 per cent or above may be admitted to the top-up degree. Students with advanced standing may also be admitted through Recognition of Prior (Experiential) Learning (RPeL) or Recognition of Prior (Certificated) Learning (RPL) processes, or through an approved articulation agreement.? This will be assessed based on individual cases, and; Mature applicants who have requisite prior learning and or relevant and current accounting and finance work experience may be considered for admission to the top-up degree.? The legitimate applicants should have more than two-year experience as apprentice in the industry.? This will be considered based on individual cases and interview may be organised, following successful application at the initial stage.

The full-time course fee, for UK home students, for September 2025 is: £9,535

Additional Costs

The University will review tuition fees and increase fees in line with any inflationary uplift as determined by the UK Government, if permitted by law or government policy, in subsequent years of your course. It is anticipated that such increases would be linked to RPI (the Retail Price Index excluding mortgage interest payments).

Find out more about additional costs

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Introduction to accounting and finance
20 Credits (Compulsory)

In this module, you will delve into the fundamental aspects of financial management which is essential for optimising organisational performance and efficient allocation of financial resources in business operations and projects.

Personal development for business managers & entrepreneurs
40 Credits (Compulsory)

This exciting module starts you off in your career, as the cornerstone for the first year of the degree, you will build your own career action plan, and build the skills for complete self-management and development of your own career.

Introduction to management
20 Credits (Compulsory)

An Introduction to Management module is the foundation of providing you with essential knowledge and skills to understand the principles and practices of management thus laying the groundwork for success in the dynamic and ever-changing world of business.

Introduction to management
20 Credits (Compulsory)

An Introduction to Management module is the foundation of providing you with essential knowledge and skills to understand the principles and practices of management thus laying the groundwork for success in the dynamic and ever-changing world of business.

Principles of marketing
20 Credits (Compulsory)

By highlighting the interdisciplinary nature of marketing, this module prepares you for future roles in marketing, entrepreneurship, management, and various other areas of business, laying the groundwork for your academic and professional development.

Introduction to organisational behaviour and human resource management
20 Credits (Compulsory)

This module will enable you to understand concepts such as motivation, perception, personality, and attitudes and gain insight into the underlying factors including organisational culture in influencing and shaping employee behaviour.

Personal development for business managers & entrepreneurs
40 Credits (Compulsory)

This exciting module starts you off in your career, as the cornerstone for the first year of the degree, you will build your own career action plan, and build the skills for complete self-management and development of your own career.

Introduction to management
20 Credits (Compulsory)

An Introduction to Management module is the foundation of providing you with essential knowledge and skills to understand the principles and practices of management thus laying the groundwork for success in the dynamic and ever-changing world of business.

Personal development for business managers & entrepreneurs
40 Credits (Compulsory)

This exciting module starts you off in your career, as the cornerstone for the first year of the degree, you will build your own career action plan, and build the skills for complete self-management and development of your own career.

Introduction to accounting and finance
20 Credits (Compulsory)

In this module, you will delve into the fundamental aspects of financial management which is essential for optimising organisational performance and efficient allocation of financial resources in business operations and projects.

Introduction to organisational behaviour and human resource management
20 Credits (Compulsory)

This module will enable you to understand concepts such as motivation, perception, personality, and attitudes and gain insight into the underlying factors including organisational culture in influencing and shaping employee behaviour.

Principles of marketing
20 Credits (Compulsory)

By highlighting the interdisciplinary nature of marketing, this module prepares you for future roles in marketing, entrepreneurship, management, and various other areas of business, laying the groundwork for your academic and professional development.

Principles of marketing
20 Credits (Compulsory)

By highlighting the interdisciplinary nature of marketing, this module prepares you for future roles in marketing, entrepreneurship, management, and various other areas of business, laying the groundwork for your academic and professional development.

Placement Information

Throughout your BSc (Hons) Business and Marketing course, you will engage with practical opportunities designed to support your development. These experiences are carefully integrated with your academic modules to help you apply your learning in real-world contexts. You will be guided by experienced professionals and supported by university staff, with progress monitored through structured reflection and assessment. You will also interact with marketing and business professionals across the sector, helping you to build insight, confidence and a deeper understanding of industry practice. These opportunities are designed to help you grow into a capable and reflective graduate.

Live, Learn & Belong at Birmingham Newman

At Birmingham Newman University, you’ll enjoy the best of both worlds: a peaceful, green campus that creates the ideal setting for focused study and personal reflection, yet remains just eight miles from the vibrant city centre. As the UK’s second-largest city, Birmingham is also one of the youngest and most diverse in Europe, offering a dynamic blend of culture, innovation and opportunity. From world-renowned museums and music venues to a thriving food scene alongside a growing business and tech sector, it’s a place where creativity and ambition naturally thrive.

Experience Birmingham: A City Full of Possibilities

Whether you're discovering the Midlands for the first time or already know the area well, Birmingham provides a lively and inclusive environment for students. As one of the most energetic and multicultural cities in the UK, it’s a place where you can grow academically while developing personally. Its rich cultural heritage, creative energy and broad range of opportunities make it an inspiring backdrop for your university journey.

A City That Loves Great Food

Birmingham is a brilliant place to explore diverse culinary experiences. You might wander through the famous Balti Triangle, sample global street food at Digbeth Dining Club or enjoy a relaxed meal by the canals in Brindleyplace. The city is also home to independent cafés, vegan-friendly eateries and countless hidden gems. Whether you're grabbing a quick bite between lectures or planning an evening out, there’s always something new to discover.

Arts, Culture and Entertainment

The city pulses with creativity. You could catch live music at the O2 Academy, experience a world-class performance at the Birmingham Hippodrome or browse exhibitions at the Birmingham Museum and Art Gallery. Creative spaces like the Custard Factory showcase local talent while hosting events that celebrate innovation. With festivals, sporting fixtures and cultural celebrations taking place year-round, there’s never a shortage of things to enjoy.

Simple & Convenient Travel

Getting around Birmingham is straightforward thanks to its well-connected public transport system. Buses, trams and trains make it easy to reach campus, explore the city or travel further afield. Whether you're commuting daily or heading off for a weekend adventure, transport is both accessible and affordable.

Life Beyond the Lecture Hall

Your time at Birmingham Newman University extends far beyond academic study. You’ll have the chance to join student societies, contribute to community projects or try something entirely new. The university’s supportive atmosphere encourages you to build confidence, develop practical skills and feel genuinely at home throughout your studies.

Where This Course Can Take You. Graduates of this degree are well-prepared for roles in marketing, business development, consultancy or communications across public, private or voluntary sectors. The course also supports progression into postgraduate study or professional training. You will be equipped to contribute confidently to brand strategy, customer engagement and organisational growth. Support from Birmingham Newman University’s Careers and Employability Service includes mentoring, networking opportunities and guidance on further study or employment.

Accreditations and Exemptions

This degree is academically rigorous and professionally relevant, preparing you for careers that require marketing expertise, strategic insight and creative thinking. The BSc (Hons) Business and Marketing is a university-accredited undergraduate qualification awarded by Birmingham Newman University. While it does not currently offer exemptions from professional bodies, it provides a strong foundation for further study or professional qualifications in areas such as digital marketing, brand management or business strategy.

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