BSc Single Honours Business Management (full-time)

The Managing Business Projects module provides students with a comprehensive introduction to the principles and practices of project management within the context of business operations. Designed to bridge theoretical knowledge with practical application, this module equips students with the essential skills and competencies needed to successfully plan, execute, and evaluate projects in diverse organisational settings.

Digital Marketing delves into the intricate landscape of digital marketing strategies and content production in today’s digital-first world. It emphasises the critical analysis of digital marketing tactics, incorporating topics such as content marketing, social media, SEO, email marketing, and digital advertising, grounded in a thorough examination of market trends and consumer behaviours online. Students are tasked with producing and managing engaging, platform-specific content, honing their skills in writing, multimedia production, and social media optimisation, alongside mastering content scheduling and optimisation strategies.

This is a dynamic Level 5 module designed to immerse students in the exciting world of entrepreneurship and innovation. This module begins by defining and differentiating between the concepts of innovation and entrepreneurship, exploring their vital interrelationship within both business and societal contexts. Students will delve into the key drivers of entrepreneurship, including opportunity recognition, drivers for innovation, market analysis, resource acquisition, and venture financing, gaining a comprehensive understanding of the entrepreneurial landscape.

The Organisational Management module builds upon the foundational concepts introduced in the first year, focusing on the individual’s role as a manager within an organisation. Throughout the module, students delve into various aspects of managerial responsibility, from management and decision-making to organisational structure and introducing strategic management.

This dynamic module equips students with the essential tools and insights needed to drive and influence the transformation towards sustainability in the business landscape. Through engaging and practical learning experiences, students will analyse real-world sustainability practices and develop solutions that balance economic, social, and environmental factors. Students will learn to communicate effectively about sustainability issues and solutions, enhancing their ability to influence a diverse range of stakeholders. The module emphasises ethical decision-making, preparing students to tackle ethical dilemmas in business with integrity and responsibility. This module not only enhances students’ understanding of sustainable business practices but also empowers them to become proactive leaders in fostering a more sustainable future.

This final year module builds upon the your foundational knowledge and skills developed in previous modules, integrating strategic thinking, leadership development, and personalised academic coaching to prepare you for future career success in dynamic and competitive business environments.

Business and Data Analytics is a comprehensive course designed to equip students with the necessary skills to analyse business data effectively and make data-driven decisions. The course covers fundamental concepts of data analysis, statistical techniques, data exploration, and data visualization tools commonly used in business settings. Students will learn how to collect, clean, analyse, and interpret data to solve real-world business problems. Additionally, the course will introduce students to various data analytics tools and techniques, including Excel, SQL, and data visualization software such as Power BI and Tableau.

This module represents the pinnacle of your academic journey This transformative module prepares you to address complex business challenges integrating advanced project management techniques with rigorous research methods with a focus on sustainability, innovation, and ethical decision-making.

This module is designed to provide you with a comprehensive understanding of the contemporary challenges and opportunities facing businesses in the current competitive landscape, enabling you to navigate uncertainty and develop your future career as an effective leader, innovator, and change agent in the face of evolving challenges and opportunities.

This module represents the pinnacle of your academic journey This transformative module prepares you to address complex business challenges integrating advanced project management techniques with rigorous research methods with a focus on sustainability, innovation, and ethical decision-making.

“Strategic Operations and Service Excellence” is a comprehensive Level 6 module that prepares students to master the complexities of modern operations and service management. This module provides an in-depth exploration of contemporary operations management theories and practices, including lean management, and agile methodologies. Students will learn to critically evaluate these approaches and apply strategic planning and decision-making techniques to optimise operations and enhance service delivery.