BSc SH Business and Marketing with foundation and sandwich years(full-time)

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BSc SH Business and Marketing with foundation and sandwich years(full-time)

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Discover how marketing insight and business strategy combine to drive innovation, engagement and growth across industries. The BSc (Hons) Business and Marketing at Birmingham Newman University is a full-time undergraduate degree designed for students who want to understand how organisations operate and how marketing influences decision-making, brand identity and customer relationships. Whether your ambition lies in brand management, consultancy, communications or entrepreneurship, this course offers a balanced and applied route into a dynamic and fast-changing sector.

Foundation Year
Birmingham Newman University offers a foundation year to complement our undergraduate degrees. The Foundation Year is the first year of a five-year degree in BSc (Hons) Business and Marketing with Sandwich Year

The foundation year provides an alternative route to studying Business and Marketing with Sandwich Year for those unable to meet the traditional entry requirements for this degree programme. After successfully completing the foundation year you will progress onto the remaining four years of the degree, dependent on meetng the progression requirements.

What is the Foundation Year?

The Foundation Year at Birmingham Newman University is the first year of a five year degree. It is designed for students who do not have the qualifications or experience for direct entry onto an undergraduate programme.

If you’re thinking about returning to education after a break or if you’ve had some tough times in education before, the Foundation Year at Birmingham Newman University will support you and help you succeed.

Why should I study a Foundation Year?

Birmingham Newman’s Foundation Year will provide you with opportunities to:

Develop confidence in your skills and abilities
Develop an understanding of what is needed to be a successful undergraduate student
Gain knowledge of your academic discipline
What will I study during the Foundation Year?

The integrated foundation year focuses on helping you think critically and feel confident in your studies. It begins with an exploration of how you learn, and gives you the space to learn in your own way.

The goal of the Foundation Year is not just to get you ready for your next year of studies but to make sure you feel connected to your chosen subject and to the university community. You’ll explore interesting topics like identity, inequality, and think about what it means to be human in a digital world.

The combination of seminar discussions, active workshops, online activities and one-to-one support will enable you to develop the skills you’ll need to succeed in the rest of your degree.

Sandwich Year
Our BSc (Hons) Business and Marketing with sandwich year programme merges core business principles with cutting-edge marketing strategies to prepare you for a career at the forefront of industry trends. You’ll develop skills in market research, consumer behavior, digital marketing, and consultancy, ensuring you have the knowledge to create impactful marketing campaigns. Real-world experience is embedded into the course through live projects and the opportunity for industry placements, helping you apply theoretical concepts in a practical context. With input from marketing professionals and guest speakers, you’ll gain industry insights that will set you apart in the competitive marketing field. Whether you aim to work in-house for a leading brand or manage marketing for a startup, this degree will equip you with the creativity and business acumen you need to succeed.

Sandwich Year
Our BSc (Hons) Business and Marketing with sandwich year programme merges core business principles with cutting-edge marketing strategies to prepare you for a career at the forefront of industry trends. You’ll develop skills in market research, consumer behavior, digital marketing, and consultancy, ensuring you have the knowledge to create impactful marketing campaigns. Real-world experience is embedded into the course through live projects and the opportunity for industry placements, helping you apply theoretical concepts in a practical context. With input from marketing professionals and guest speakers, you’ll gain industry insights that will set you apart in the competitive marketing field. Whether you aim to work in-house for a leading brand or manage marketing for a startup, this degree will equip you with the creativity and business acumen you need to succeed.

Why study this course?

Studying the BSc (Hons) Business and Marketing at Birmingham Newman University offers a professionally relevant and future-focused route into the world of business. Whether you are starting out or building on existing experience, the course supports your development as a creative, analytical and ethical marketing professional. With a strong emphasis on applied learning, personal growth and strategic thinking, you will graduate ready to contribute meaningfully in a wide range of business and marketing roles.

Explore the Interplay Between Business and Marketing

Marketing is at the heart of business success, and this course helps you understand how the two work together. You will study strategic management, finance, entrepreneurship, branding, digital marketing and consumer psychology. These subjects are explored through practical projects, employer-led activities and a dedicated work-related learning module. You will also engage with live briefs and real business scenarios, gaining insight into current industry practice and building the skills needed to develop campaigns, solve problems and make informed decisions.

Supportive and Professional Learning

At Birmingham Newman University, you will be part of a welcoming and inclusive learning community that supports your growth. Teaching is delivered by experienced staff who bring industry knowledge into the classroom and offer personalised academic guidance throughout your studies. With small class sizes, regular feedback and opportunities to build professional networks, you will be encouraged to grow in confidence and take ownership of your learning. Whether you are preparing for your first role in marketing or planning your next step, you will be supported every step of the way.

Got a question you’d like to ask?

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UK home students Students are invited to apply to the Foundation Year based on either their qualifications or work and life experience. Students will ideally require 48 UCAS points, however those with considerable work and life experience of a complexity that demonstrates an aptitude to study at degree level, but with no formal qualifications, will also be considered for entry. If you require any further information or clarification of entry requirements, please contact our friendly, helpful Admissions department, who will be happy to help.

The full-time course fee, for UK home students, for September 2025 is: £9,535

Additional Costs

The University will review tuition fees and increase fees in line with any inflationary uplift as determined by the UK Government, if permitted by law or government policy, in subsequent years of your course. It is anticipated that such increases would be linked to RPI (the Retail Price Index excluding mortgage interest payments).

Find out more about additional costs

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Degree group 1
20 Credits (Compulsory)

This module, delivered in whole or in part by subject-specific staff, will introduce students to the content and staff of their chosen degree subject. Students will explore the disciplinary conventions, core concepts and professional requirements of their degree. The themes under discussion will vary according to the degree the students are studying, but each degree tutor group will enable students to gain familiarity with their chosen area of study and subject staff. In the tutor group, students will complete a capstone assessment designed and marked by staff in their subject area.

Education and society
40 Credits (Compulsory)

Students will explore big ideas around higher education, society and identity as they develop their academic skills and confidence. Students will be introduced to theory, examples of which include education theories, theories of learning, race theory, gender theory. Students will be introduced to the context and development of these concepts over time, and from literary and philosophic perspectives. The module will explicitly engage with digital literacy and will include opportunities for students to engage with the online learning environment and develop their digital skills.

Degree group 1
20 Credits (Compulsory)

This module, delivered in whole or in part by subject-specific staff, will introduce students to the content and staff of their chosen degree subject. Students will explore the disciplinary conventions, core concepts and professional requirements of their degree. The themes under discussion will vary according to the degree the students are studying, but each degree tutor group will enable students to gain familiarity with their chosen area of study and subject staff. In the tutor group, students will complete a capstone assessment designed and marked by staff in their subject area.

Degree group 1
20 Credits (Compulsory)

This module, delivered in whole or in part by subject-specific staff, will introduce students to the content and staff of their chosen degree subject. Students will explore the disciplinary conventions, core concepts and professional requirements of their degree. The themes under discussion will vary according to the degree the students are studying, but each degree tutor group will enable students to gain familiarity with their chosen area of study and subject staff. In the tutor group, students will complete a capstone assessment designed and marked by staff in their subject area.

Degree group 1
20 Credits (Compulsory)

This module, delivered in whole or in part by subject-specific staff, will introduce students to the content and staff of their chosen degree subject. Students will explore the disciplinary conventions, core concepts and professional requirements of their degree. The themes under discussion will vary according to the degree the students are studying, but each degree tutor group will enable students to gain familiarity with their chosen area of study and subject staff. In the tutor group, students will complete a capstone assessment designed and marked by staff in their subject area.

Degree group 1
20 Credits (Compulsory)

This module, delivered in whole or in part by subject-specific staff, will introduce students to the content and staff of their chosen degree subject. Students will explore the disciplinary conventions, core concepts and professional requirements of their degree. The themes under discussion will vary according to the degree the students are studying, but each degree tutor group will enable students to gain familiarity with their chosen area of study and subject staff. In the tutor group, students will complete a capstone assessment designed and marked by staff in their subject area.

Degree group 1
20 Credits (Compulsory)

This module, delivered in whole or in part by subject-specific staff, will introduce students to the content and staff of their chosen degree subject. Students will explore the disciplinary conventions, core concepts and professional requirements of their degree. The themes under discussion will vary according to the degree the students are studying, but each degree tutor group will enable students to gain familiarity with their chosen area of study and subject staff. In the tutor group, students will complete a capstone assessment designed and marked by staff in their subject area.

Degree group 1
20 Credits (Compulsory)

This module, delivered in whole or in part by subject-specific staff, will introduce students to the content and staff of their chosen degree subject. Students will explore the disciplinary conventions, core concepts and professional requirements of their degree. The themes under discussion will vary according to the degree the students are studying, but each degree tutor group will enable students to gain familiarity with their chosen area of study and subject staff. In the tutor group, students will complete a capstone assessment designed and marked by staff in their subject area.

Degree group 1
20 Credits (Compulsory)

This module, delivered in whole or in part by subject-specific staff, will introduce students to the content and staff of their chosen degree subject. Students will explore the disciplinary conventions, core concepts and professional requirements of their degree. The themes under discussion will vary according to the degree the students are studying, but each degree tutor group will enable students to gain familiarity with their chosen area of study and subject staff. In the tutor group, students will complete a capstone assessment designed and marked by staff in their subject area.

Degree group 1
20 Credits (Compulsory)

This module, delivered in whole or in part by subject-specific staff, will introduce students to the content and staff of their chosen degree subject. Students will explore the disciplinary conventions, core concepts and professional requirements of their degree. The themes under discussion will vary according to the degree the students are studying, but each degree tutor group will enable students to gain familiarity with their chosen area of study and subject staff. In the tutor group, students will complete a capstone assessment designed and marked by staff in their subject area.

Degree group 1
20 Credits (Compulsory)

This module, delivered in whole or in part by subject-specific staff, will introduce students to the content and staff of their chosen degree subject. Students will explore the disciplinary conventions, core concepts and professional requirements of their degree. The themes under discussion will vary according to the degree the students are studying, but each degree tutor group will enable students to gain familiarity with their chosen area of study and subject staff. In the tutor group, students will complete a capstone assessment designed and marked by staff in their subject area.

Degree group 1
20 Credits (Compulsory)

This module, delivered in whole or in part by subject-specific staff, will introduce students to the content and staff of their chosen degree subject. Students will explore the disciplinary conventions, core concepts and professional requirements of their degree. The themes under discussion will vary according to the degree the students are studying, but each degree tutor group will enable students to gain familiarity with their chosen area of study and subject staff. In the tutor group, students will complete a capstone assessment designed and marked by staff in their subject area.

Degree group 2
20 Credits (Compulsory)

This module, delivered in whole or in part by subject-specific staff, will continue students’ introduction to the content of their chosen degree subject. Students will explore further the disciplinary conventions, core concepts and professional requirements of their degree. The themes under discussion will vary according to the degree the students are studying, but each degree group will enable students to examine the themes and approaches underpinning the chosen area of study. In the tutor group, students will complete a capstone assessment designed and marked by staff in their subject area. This capstone assessment will draw on the skills developed and practices in the core modules.

Being human in a digital world
40 Credits (Compulsory)

This module is designed to facilitate students’ further critical engagement with the context and concepts to which they were introduced in semester one. Students will exploring ideas about childhood, life and old age in a digital world and have the opportunity for the continued development of core academic skills as well as providing opportunities for students to reflect on their progress. The module will include opportunities for students to engage with the online learning environment and develop information literacy skills.

Degree group 2
20 Credits (Compulsory)

This module, delivered in whole or in part by subject-specific staff, will continue students’ introduction to the content of their chosen degree subject. Students will explore further the disciplinary conventions, core concepts and professional requirements of their degree. The themes under discussion will vary according to the degree the students are studying, but each degree group will enable students to examine the themes and approaches underpinning the chosen area of study. In the tutor group, students will complete a capstone assessment designed and marked by staff in their subject area. This capstone assessment will draw on the skills developed and practices in the core modules.

Degree group 2
20 Credits (Compulsory)

This module, delivered in whole or in part by subject-specific staff, will continue students’ introduction to the content of their chosen degree subject. Students will explore further the disciplinary conventions, core concepts and professional requirements of their degree. The themes under discussion will vary according to the degree the students are studying, but each degree group will enable students to examine the themes and approaches underpinning the chosen area of study. In the tutor group, students will complete a capstone assessment designed and marked by staff in their subject area. This capstone assessment will draw on the skills developed and practices in the core modules.

Degree group 1
20 Credits (Compulsory)

This module, delivered in whole or in part by subject-specific staff, will introduce students to the content and staff of their chosen degree subject. Students will explore the disciplinary conventions, core concepts and professional requirements of their degree. The themes under discussion will vary according to the degree the students are studying, but each degree tutor group will enable students to gain familiarity with their chosen area of study and subject staff. In the tutor group, students will complete a capstone assessment designed and marked by staff in their subject area.

Degree group 2
20 Credits (Compulsory)

This module, delivered in whole or in part by subject-specific staff, will continue students’ introduction to the content of their chosen degree subject. Students will explore further the disciplinary conventions, core concepts and professional requirements of their degree. The themes under discussion will vary according to the degree the students are studying, but each degree group will enable students to examine the themes and approaches underpinning the chosen area of study. In the tutor group, students will complete a capstone assessment designed and marked by staff in their subject area. This capstone assessment will draw on the skills developed and practices in the core modules.

Degree group 2
20 Credits (Compulsory)

This module, delivered in whole or in part by subject-specific staff, will continue students’ introduction to the content of their chosen degree subject. Students will explore further the disciplinary conventions, core concepts and professional requirements of their degree. The themes under discussion will vary according to the degree the students are studying, but each degree group will enable students to examine the themes and approaches underpinning the chosen area of study. In the tutor group, students will complete a capstone assessment designed and marked by staff in their subject area. This capstone assessment will draw on the skills developed and practices in the core modules.

Degree group 2
20 Credits (Compulsory)

This module, delivered in whole or in part by subject-specific staff, will continue students’ introduction to the content of their chosen degree subject. Students will explore further the disciplinary conventions, core concepts and professional requirements of their degree. The themes under discussion will vary according to the degree the students are studying, but each degree group will enable students to examine the themes and approaches underpinning the chosen area of study. In the tutor group, students will complete a capstone assessment designed and marked by staff in their subject area. This capstone assessment will draw on the skills developed and practices in the core modules.

Degree group 2
20 Credits (Compulsory)

This module, delivered in whole or in part by subject-specific staff, will continue students’ introduction to the content of their chosen degree subject. Students will explore further the disciplinary conventions, core concepts and professional requirements of their degree. The themes under discussion will vary according to the degree the students are studying, but each degree group will enable students to examine the themes and approaches underpinning the chosen area of study. In the tutor group, students will complete a capstone assessment designed and marked by staff in their subject area. This capstone assessment will draw on the skills developed and practices in the core modules.

Degree group 2
20 Credits (Compulsory)

This module, delivered in whole or in part by subject-specific staff, will continue students’ introduction to the content of their chosen degree subject. Students will explore further the disciplinary conventions, core concepts and professional requirements of their degree. The themes under discussion will vary according to the degree the students are studying, but each degree group will enable students to examine the themes and approaches underpinning the chosen area of study. In the tutor group, students will complete a capstone assessment designed and marked by staff in their subject area. This capstone assessment will draw on the skills developed and practices in the core modules.

Degree group 2
20 Credits (Compulsory)

This module, delivered in whole or in part by subject-specific staff, will continue students’ introduction to the content of their chosen degree subject. Students will explore further the disciplinary conventions, core concepts and professional requirements of their degree. The themes under discussion will vary according to the degree the students are studying, but each degree group will enable students to examine the themes and approaches underpinning the chosen area of study. In the tutor group, students will complete a capstone assessment designed and marked by staff in their subject area. This capstone assessment will draw on the skills developed and practices in the core modules.

Degree group 2
20 Credits (Compulsory)

This module, delivered in whole or in part by subject-specific staff, will continue students’ introduction to the content of their chosen degree subject. Students will explore further the disciplinary conventions, core concepts and professional requirements of their degree. The themes under discussion will vary according to the degree the students are studying, but each degree group will enable students to examine the themes and approaches underpinning the chosen area of study. In the tutor group, students will complete a capstone assessment designed and marked by staff in their subject area. This capstone assessment will draw on the skills developed and practices in the core modules.

Degree group 2
20 Credits (Compulsory)

This module, delivered in whole or in part by subject-specific staff, will continue students’ introduction to the content of their chosen degree subject. Students will explore further the disciplinary conventions, core concepts and professional requirements of their degree. The themes under discussion will vary according to the degree the students are studying, but each degree group will enable students to examine the themes and approaches underpinning the chosen area of study. In the tutor group, students will complete a capstone assessment designed and marked by staff in their subject area. This capstone assessment will draw on the skills developed and practices in the core modules.

Degree group 2
20 Credits (Compulsory)

This module, delivered in whole or in part by subject-specific staff, will continue students’ introduction to the content of their chosen degree subject. Students will explore further the disciplinary conventions, core concepts and professional requirements of their degree. The themes under discussion will vary according to the degree the students are studying, but each degree group will enable students to examine the themes and approaches underpinning the chosen area of study. In the tutor group, students will complete a capstone assessment designed and marked by staff in their subject area. This capstone assessment will draw on the skills developed and practices in the core modules.

Degree group 2
20 Credits (Compulsory)

This module, delivered in whole or in part by subject-specific staff, will continue students’ introduction to the content of their chosen degree subject. Students will explore further the disciplinary conventions, core concepts and professional requirements of their degree. The themes under discussion will vary according to the degree the students are studying, but each degree group will enable students to examine the themes and approaches underpinning the chosen area of study. In the tutor group, students will complete a capstone assessment designed and marked by staff in their subject area. This capstone assessment will draw on the skills developed and practices in the core modules.

Placement Information

Throughout your BSc (Hons) Business and Marketing course, you will engage with practical opportunities designed to support your development. These experiences are carefully integrated with your academic modules to help you apply your learning in real-world contexts. You will be guided by experienced professionals and supported by university staff, with progress monitored through structured reflection and assessment. You will also interact with marketing and business professionals across the sector, helping you to build insight, confidence and a deeper understanding of industry practice. These opportunities are designed to help you grow into a capable and reflective graduate.

Live, Learn & Belong at Birmingham Newman

At Birmingham Newman University, you’ll enjoy the best of both worlds: a peaceful, green campus that creates the ideal setting for focused study and personal reflection, yet remains just eight miles from the vibrant city centre. As the UK’s second-largest city, Birmingham is also one of the youngest and most diverse in Europe, offering a dynamic blend of culture, innovation and opportunity. From world-renowned museums and music venues to a thriving food scene alongside a growing business and tech sector, it’s a place where creativity and ambition naturally thrive.

Experience Birmingham: A City Full of Possibilities

Whether you're discovering the Midlands for the first time or already know the area well, Birmingham provides a lively and inclusive environment for students. As one of the most energetic and multicultural cities in the UK, it’s a place where you can grow academically while developing personally. Its rich cultural heritage, creative energy and broad range of opportunities make it an inspiring backdrop for your university journey.

A City That Loves Great Food

Birmingham is a brilliant place to explore diverse culinary experiences. You might wander through the famous Balti Triangle, sample global street food at Digbeth Dining Club or enjoy a relaxed meal by the canals in Brindleyplace. The city is also home to independent cafés, vegan-friendly eateries and countless hidden gems. Whether you're grabbing a quick bite between lectures or planning an evening out, there’s always something new to discover.

Arts, Culture and Entertainment

The city pulses with creativity. You could catch live music at the O2 Academy, experience a world-class performance at the Birmingham Hippodrome or browse exhibitions at the Birmingham Museum and Art Gallery. Creative spaces like the Custard Factory showcase local talent while hosting events that celebrate innovation. With festivals, sporting fixtures and cultural celebrations taking place year-round, there’s never a shortage of things to enjoy.

Simple & Convenient Travel

Getting around Birmingham is straightforward thanks to its well-connected public transport system. Buses, trams and trains make it easy to reach campus, explore the city or travel further afield. Whether you're commuting daily or heading off for a weekend adventure, transport is both accessible and affordable.

Life Beyond the Lecture Hall

Your time at Birmingham Newman University extends far beyond academic study. You’ll have the chance to join student societies, contribute to community projects or try something entirely new. The university’s supportive atmosphere encourages you to build confidence, develop practical skills and feel genuinely at home throughout your studies.

Where This Course Can Take You. Graduates of this degree are well-prepared for roles in marketing, business development, consultancy or communications across public, private or voluntary sectors. The course also supports progression into postgraduate study or professional training. You will be equipped to contribute confidently to brand strategy, customer engagement and organisational growth. Support from Birmingham Newman University’s Careers and Employability Service includes mentoring, networking opportunities and guidance on further study or employment.

Accreditations and Exemptions

This degree is academically rigorous and professionally relevant, preparing you for careers that require marketing expertise, strategic insight and creative thinking. The BSc (Hons) Business and Marketing is a university-accredited undergraduate qualification awarded by Birmingham Newman University. While it does not currently offer exemptions from professional bodies, it provides a strong foundation for further study or professional qualifications in areas such as digital marketing, brand management or business strategy.

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